Answer a short set of questions about your goals, stage and data needs, and get a recommended research approach with a plan for carrying it out.

• Method recommendations across 7 research categories
• Specialized guidance for pricing, packaging and communications research
• Implementation roadmaps with real-world examples

Turn survey data into crosstabs and see which differences between groups are statistically significant. Map your data in step one, then analyze it in step two.

• Custom row and column banners, with Excel and CSV import
• Significance testing with visual flags, including weighted data
• Plain-language findings, ordered by the size of the difference

Build a quota-based sampling plan from your population and target sample size, with the right number of completes for each subgroup.

• Sample size calculation with adjustable confidence levels
• Built-in quotas for 20+ standard Canadian demographic categories
• Custom quota builder for specialized studies

Paste in open-ended survey responses or customer comments and see the key themes, terms and sentiment in seconds.

• Word frequency analysis with interactive filtering
• Customizable word cloud
• Sentiment and category breakdowns

Check whether the difference between two percentages is statistically significant, using either percentages or raw counts.

• Two input modes: percentages or counts
• Step-by-step working with the formulas shown
• Charts with colour-coded significance results

Run up to 20 two-proportion Z-tests at once, for survey questions compared across groups or large A/B tests.

• Batch testing for up to 20 comparisons
• Same or different sample sizes for each comparison
• Export results for use in other tools